ipsy is a subscription service for personalized makeup and beauty products.
You will get 5 products monthly. They offer free US shipping and you can cancel at any time.
ipsy was founded with the mission of inspiring individual to express their beauty. They want to reinvent the beauty experience, putting you in the center.
They want to take the power away from the elite. It should not be the magazine editors, celebrities and corporations dictating the rules. You don't have to follow along anymore.
Thanks to YouTube, beauty lovers were able to express themselves. Techniques were accessible to everyone. Michelle Phan was an iconic figure in this movement. She inspired the founders of ipsy in 2011, Marcelo Camberos and Jennifer Goldfarb. By democratizing beauty, they aim to make it accessible and affordable for everyone all the while representing individuals and staying inclusive. It is a total change from the industry standard.
The name of the company is a play on words with the word ipse, Latin for the self.
The ipsy Glam Bag was born in these circumstances. It offers five products personalized for you. They also have a wide array of content on their website: articles, videos, and more. You get to try new products and express your true self. The Shopper section of the website allows for an accessible and rewarding shopping experience.
They also have some other branches, ipsy Gen Beauty and Open Studios, where content creator post each day. They give individuals the tools to form their own definition of beauty.
It is more than a service, it is a true community, with a strong ethos.
Become a member today and join an exciting project and community.
They will ask you a quick and fun quiz to help personalize your beauty experience. Then you will receive personalized products according to your answers and preferences.
If you are not very comfortable with makeup, don't worry, you will be able to learn a lot thanks to the service.
You can request how frequently you want to receive each kind of products (mascare, eyeshadow, eyeliner, lipstick, brows products, lip gloss, primer, concealer, foundation, moisturizer, powder, brushes and tools, etc).
They ask the same thing about skincare, hair care and nail care products. They also ask about the kind of eyeshadows shades you prefer as well as colors of eyeliners and lips products, nail polishes and blush.
You can also pick between fragrances notes such as fresh, floral, gourmand, spicy, and earthy and woody.
The quiz is extensive and you will get the most of your bag thanks to it.